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Archetypes in Branding


Title:Archetypes in Branding
Author/Editor:Margaret Hartwell
Buy: ( OFF SITE LINK )
Subject:A Toolkit for Creatives and Strategists.
Description:Using a deck of sixty original archetype cards, this kit provides a participatory approach to reveal your brand\'s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.





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