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Archetypes in Branding

Title:Archetypes in Branding
Author/Editor:Margaret Hartwell
Buy Link: (click here)
Subject:A Toolkit for Creatives and Strategists.
Description:Using a deck of sixty original archetype cards, this kit provides a participatory approach to reveal your brand\'s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.

Chef Beanie

Patty Kogutek
Archetypes in Branding
Samburu Project

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